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Roamly – Travel Planning & Booking App Redesign
Role
Roamly – Travel Planning & Booking App Redesign
Time
Roamly – Travel Planning & Booking App Redesign
Tools
Client
Roamly – Travel Planning & Booking App Redesign
Roamly is a travel app serving 300,000+ active users across 18 countries, helping travelers discover destinations, plan itineraries, and book flights, hotels, and experiences in one place. The app had been built feature-by-feature over 4 years without a unified design vision, resulting in a fragmented booking experience that was losing users to leaner competitors.
I joined as Lead Product Designer to redesign the end-to-end travel planning experience, from destination discovery through to post-booking trip management, with a focus on reducing decision fatigue and increasing booking completion rates.
300K+
Active Users
18
Countries
12
Cities Served
Roamly's app had a 61% booking abandonment rate, with users dropping off primarily during the search and comparison phase. The core problem was information overload - too many options, too little personalization, and a checkout flow that required users to re-enter details they had already provided at sign-up.
74% of drop-offs occurred during the hotel and flight comparison screens
Users spent an average of 11 minutes browsing before abandoning without booking
The itinerary builder was discovered by only 18% of users despite being a flagship feature
Group booking required each traveler to create separate accounts and merge manually
App Store rating had dropped from 4.4 to 3.6 over 12 months
Roamly is a travel app serving 300,000+ active users across 18 countries, helping travelers discover destinations, plan itineraries, and book flights, hotels, and experiences in one place. The app had been built feature-by-feature over 4 years without a unified design vision, resulting in a fragmented booking experience that was losing users to leaner competitors.
I joined as Lead Product Designer to redesign the end-to-end travel planning experience, from destination discovery through to post-booking trip management, with a focus on reducing decision fatigue and increasing booking completion rates.
300K+
Active Users
18
Countries
12
Cities Served