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FlowPay - B2B Payment Dashboard Redesign
Role
FlowPay - B2B Payment Dashboard Redesign
Time
FlowPay - B2B Payment Dashboard Redesign
Tools
Client
FlowPay - B2B Payment Dashboard Redesign
FlowPay is a B2B fintech platform serving 2,000+ businesses for cross-border payment processing. The existing dashboard was built 4 years ago and hadn't kept pace with user needs or modern UX standards.
I was brought on as Lead Product Designer to redesign the entire payment dashboard experience — from transaction management to reporting — with the goal of reducing user friction and increasing platform engagement.
FlowPay's dashboard suffered from a 65% task abandonment rate during payment processing. Users were struggling with a cluttered interface, confusing navigation, and a 7-step payment flow that felt overwhelming — especially on mobile devices.
70% of abandonments happened during the payment creation flow
Mobile users spent 40% more time completing tasks than desktop users
First-time users were 3x more likely to contact support
NPS score had dropped from 42 to 28 over the past year
Competitors with simpler flows were gaining market share
FlowPay is a B2B fintech platform serving 2,000+ businesses for cross-border payment processing. The existing dashboard was built 4 years ago and hadn't kept pace with user needs or modern UX standards.
I was brought on as Lead Product Designer to redesign the entire payment dashboard experience — from transaction management to reporting — with the goal of reducing user friction and increasing platform engagement.